Market research
Market research helps to identify the needs of your target audience, studies the competition and applies the best practices from other successful businesses, and uses the latest trends and technologies from your industry to highlight areas where your business can improve.
Start researching early.
Many business owners neglect this crucial step in the development of their new product, service or company because they’re so eager in getting their product to the market. Other professionals might be reluctant to do market research because they think it’s too expensive, too complicated or only meant for big enterprises.
Small and medium businesses can’t afford to splash out on expensive research – and luckily they don’t have to. The team from The Marketing House – Vietnam will conduct the market research for you, effective and inexpensive. Depending on your budget, we will set up small focus groups, customer surveys, observe and compare your competitors (benchmarking) and gather information from industry specialists.
Keep customers in mind. Always.
Our team will complete this field research within a fairly short time frame. The report on our findings will include quantitative and qualitative data from your customers, competitors and industry and a precise marketing strategy for your specific product/service/company. With this practical input you will be able to tailor your marketing and customer service activities, and most importantly, create long-lasting revenues for your company.
The Marketing House – Vietnam also provides customised training sessions for organisations and professionals who require their staff members to conduct market research themselves.
More information or a free quote? Contact our team today.
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